Independently advising professional sporting and business clients in the areas of commercial partnerships and sponsorship acquisition

Who we are

Creating and Developing Partnerships

Passion4Sport (P4S) was founded in London during 1999 and has worked with global teams, individuals, stadiums and championships for over 20 years. P4S has conducted high level consultancy work across the international sports industry within motorsport, golf, tennis, cricket, rugby, America's Cup sailing and Champions League football. A track record of success and delivering solutions for mandated clients has always been concluded on a basis of integrity and confidentiality.

Motorsport experience has been achieved at world championship level and P4S has successfully operated within Formula 1, MotoGP, GT Sportscar Racing, World Rally Championship and Prototype Sportscar racing (LMP1).

P4S only works with leading and innovative partners to develop existing businesses and brands, together with increasing competitive offerings for associated partners.

What we do

Rights and Brand Representation

P4S represents a number of major sporting rights holders and negotiates packages on their behalf. These include individuals, teams and club sponsorships, together with championship, circuit and stadium naming rights.

P4S also provides a service to companies looking to utilise international sport as a marketing, branding and publicity platform for their corporate image or specific products. We work to validate the appropriate sport for the brands target market and then to create a marketing exploitation program that delivers the best return and exposure.

During the last five years we have become global leaders in the development of internet content management and IP activation techniques, to enhance and modernise branding strategies.

Get in touch

For a confidential, informal discussion